In today’s hyper-competitive business landscape, having a robust customer engagement strategy is not just an option—it's a necessity. Customer engagement isn't solely about providing excellent service when the customer is actively buying from you. It’s a continuous, long-term process that can significantly affect your bottom line. Salesforce recently published an...
Google’s August 2023 Broad Core Update: What You Need to Know
It's that time again. The digital marketing and SEO communities are buzzing with chatter as Google rolls out its latest Broad Core Update for August 2023. The news, first reported by Search Engine Land in their article Google Releases August 2023 Broad Core Update, sheds light on what websites can...
Enhanced E-Commerce Functionality in GA4: A Deep Dive
Google Analytics has long been a stalwart for website and e-commerce tracking. With the advent of GA4 (Google Analytics 4), a whole new suite of tools has become available to online businesses. One of the most exciting upgrades is the enhanced e-commerce functionality. 1. What is Enhanced E-Commerce in GA4?...
Google’s Performance Max Best Practices Guide: A New Era for Retail Marketers
Attention, retail marketers! Google's Performance Max Best Practices Guide has just received a major overhaul, packed with new tools, insights, and strategies designed to supercharge your marketing efforts. Here's a look at what you need to know. 1. Understanding the PMax Advantage Are you still using Standard Shopping campaigns? The...
First Impressions of Google Analytics 4: Review after 11 Days
Google has always been at the forefront of providing groundbreaking tools and services to businesses of all sizes. Its latest launch, Google Analytics 4 (GA4), is yet another testament to their relentless innovation. With eleven days post its official release, we've explored this new platform and are here to share...
The Indispensable Role of 301 Redirects in SEO During Website Migration
For a myriad of reasons, businesses may find it necessary to move their website to a new domain. This could be due to a company rebranding, a website overhaul, or perhaps even merging with another business. Whatever the reason, website migration is a tricky process. One pivotal aspect that is...
Digital Advertising Investment in 2022 and 2023
Digital advertising has been on a tear in recent years, and that trend is showing no signs of slowing down. In 2022, global digital ad spending reach $626.9 billion, up 10.5% from 2021. And for the first half of 2023, digital ad spending is already up 8.6% year-over-year, to $313.4...
The Sunset of Google Analytics Universal: Time to Upgrade to GA4
Google has announced the retirement of its Universal Analytics (UA), marking the end of an era that has shaped our understanding of website traffic, user behavior, and marketing outcomes. If you're still using UA, the ticking clock reminds us that it's time to transition to Google Analytics 4 (GA4) before...
Marketing Automation: The Key to Driving Airline Revenue
Over the past few years, we have witnessed a dramatic transformation in how businesses market their products and services, courtesy of advancements in technology. In the airline industry, this transformation has opened new doors for improved efficiency and personalization through the use of marketing automation. Now, the question that arises...
How to Track the Results of Your Marketing Automation Campaigns
In this digital age, marketing automation is no longer a luxury but a necessity for businesses that desire growth, scalability, and efficiency. But just as important as implementing marketing automation is tracking the results of your campaigns. It's only through accurate measurement and analysis that we can validate our efforts,...