Elevating Your Customer Engagement Strategy: Why You Need One and How to Build It

In today’s hyper-competitive business landscape, having a robust customer engagement strategy is not just an option—it's a necessity. Customer engagement isn't solely about providing excellent service when the customer is actively buying from you. It’s a continuous, long-term process that can significantly affect your bottom line. Salesforce recently published an...

Enhanced E-Commerce Functionality in GA4: A Deep Dive

Google Analytics has long been a stalwart for website and e-commerce tracking. With the advent of GA4 (Google Analytics 4), a whole new suite of tools has become available to online businesses. One of the most exciting upgrades is the enhanced e-commerce functionality. 1. What is Enhanced E-Commerce in GA4?...

Google’s Performance Max Best Practices Guide: A New Era for Retail Marketers

Attention, retail marketers! Google's Performance Max Best Practices Guide has just received a major overhaul, packed with new tools, insights, and strategies designed to supercharge your marketing efforts. Here's a look at what you need to know. 1. Understanding the PMax Advantage Are you still using Standard Shopping campaigns? The...