Data privacy has become a critical issue in the digital era, and companies are facing increasing regulatory scrutiny. One of the most significant developments in recent years has been the introduction of the California Privacy Rights Act (CPRA), which enhances the privacy rights and protections for California consumers. In this...
Digital Marketing Playbook by Google
This article from Think with Google explores the relationship between privacy and marketing in the digital age. It delves into the challenges facing marketers as they navigate an increasingly complex and nuanced landscape, and provides guidance for how to build trust and respect with consumers. The article is part of...