Are you a nonprofit organization looking to increase your online presence and attract more donors? Look no further than Google Ads for Grants program. This program provides eligible nonprofits with up to $10,000 per month in free Google Ads advertising. In this article, we’ll explore the benefits of Google Ads for Grants program, some key statistics, and what your organization can do to stay in the program.
The Benefits of Google Ads for Grants Program Google Ads for Grants program is an excellent way for nonprofits to raise awareness about their mission and attract more donors. With free advertising on the world’s largest search engine, your nonprofit can reach millions of people who are actively searching for causes to support. By using Google Ads, you can create targeted campaigns that reach the right people at the right time, and drive more traffic to your website. In addition, Google Ads provides valuable data and insights that can help you optimize your campaigns and improve your results over time.
Some Key Statistics Since the launch of Google Ads for Grants program in 2003, over 115,000 nonprofits have benefited from the program, with more than $10 billion in advertising value. According to a study by Google, nonprofits that use Google Ads for Grants program see an average increase of 50% in website traffic, 43% in conversions, and 51% in brand awareness.
What Your Organization Can Do to Stay in the Program To continue benefiting from Google Ads for Grants program, your organization needs to comply with the program’s policies and requirements. Here are some key things to keep in mind:
- Maintain an active Ads account Your organization needs to maintain an active Ads account and use it to create and run campaigns on a regular basis.
- Meet the program requirements Your organization needs to meet the program’s requirements, including having a valid nonprofit status, being based in a supported country, and having a website with high-quality content.
- Follow the program policies Your organization needs to follow the program’s policies, including not promoting products or services, not using excessive capitalization, and not using inappropriate language.
Track and report your results Your organization needs to track and report on the results of your campaigns, including the amount of money spent and the impact on your mission.
Nonprofits need to comply with its policies and requirements. Here are some key policies and requirements to keep in mind:
Valid Nonprofit Status: Your organization must have a valid nonprofit status and be registered with TechSoup, a trusted nonprofit verification service.
Based in a Supported Country: Your organization must be based in one of the countries where the program is available. Currently, Google Ads for Grants program is available in over 50 countries.
High-Quality Website: Your organization must have a high-quality website with original and relevant content. Your website should be easy to navigate and have a clear mission statement.
Active Ads Account: Your organization must maintain an active Ads account and use it to create and run campaigns on a regular basis. Your Ads account should be linked to your Google Analytics account for tracking and reporting.
Account Structure and Management: Your Ads account must have at least two active ad groups per campaign, and at least two active text ads per ad group. Your campaigns should be relevant to your organization’s mission, and your keywords should be relevant to your campaigns.
Bid Limits: Your organization must set a maximum cost-per-click (CPC) limit of $2.00 USD. This means that your ads will only appear when your maximum CPC bid is less than or equal to $2.00.
Prohibited Content: Your organization must not promote products or services, or use inappropriate language or capitalization. You must also comply with Google’s ad policies and any relevant laws and regulations.
Performance Reporting: Your organization must track and report on the results of your campaigns, including the amount of money spent and the impact on your mission. You must also respond to any requests for information from Google.
By following these policies and requirements, your nonprofit can continue to benefit from the valuable resources of Google Ads for Grants program and reach a wider audience online.