In the age of digitalization, more and more industries are turning to digital marketing to boost their business, and the automotive industry is no exception. One area in which digital marketing has had a significant impact on the car industry is test drives. In this article, we’ll take a look at how car companies use digital marketing to boost test drives, along with some key statistics.
- Online Car Configurators 🚙
One of the most significant ways in which car companies are using digital marketing to boost test drives is through online car configurators. These tools allow customers to build and customize their desired car online. With an online configurator, potential customers can choose from different models, colors, and accessories, and see a virtual representation of the car before they buy it.
According to a recent survey, 92% of consumers say that online configurators help them make a more informed purchasing decision. By providing an interactive online tool, car companies can help customers feel more confident in their decision to test drive a particular car model.
- Video Test Drives
Car companies are also increasingly using video test drives as part of their digital marketing strategy. Video test drives give potential customers a virtual experience of what it’s like to drive a particular car model. Car companies can create and publish video test drives on their websites, social media channels, or YouTube channels.
According to a study by Google, the use of online video has increased by 100% in the past year. This means that potential customers are more likely to watch a video test drive of a car than to read a lengthy article about it. By offering video test drives, car companies can give potential customers a more immersive experience of the car and encourage them to schedule an actual test drive.
- Targeted Advertising 📲
Car companies are also using targeted advertising to reach potential customers who are more likely to be interested in their products. This can include targeted social media ads, search engine ads, and display ads. Car companies can use data analytics to identify potential customers who are more likely to be interested in a particular car model, based on their online behavior, demographics, and other factors.
According to a study by eMarketer, digital advertising spending in the automotive industry is expected to reach $19.8 billion in the US alone by 2021. This shows that car companies are investing heavily in targeted advertising to boost their sales and test drives.
- Virtual Reality Test Drives 🚘
Finally, car companies are also experimenting with virtual reality (VR) test drives. With VR technology, potential customers can experience a virtual test drive of a particular car model, without even leaving their homes. VR test drives can give potential customers a more immersive experience of the car, and allow them to see how it handles in different driving conditions.
According to a study by Grand View Research, the global virtual reality market is expected to reach $120 billion by 2026. This means that car companies have a significant opportunity to use VR technology to boost their test drives and sales.
In conclusion, the car industry is using digital marketing in innovative ways to boost test drives. Online configurators, video test drives, targeted advertising, and virtual reality test drives are just some of the ways in which car companies are using digital marketing to reach potential customers and encourage them to test drive their cars. With the continued growth of digital marketing and technology, we can expect to see even more innovative ways in which car companies use digital marketing to boost their sales and test drives.