Google Tag Manager (GTM) has become an essential tool for web analytics professionals, allowing you to track and manage website performance with ease. But did you know that GTM's server side functionality can enhance your web analytics capabilities even further? Here's everything you need to know about server side tagging...
Google Analytics 4 (GA4) Migration: Common Pitfalls to Avoid
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it has many new features that provide more flexibility and insight into website and app data. GA4 is designed to help businesses track user behavior and better understand how they interact with websites and apps. However, migrating to...
Digital Marketing Playbook by Google
This article from Think with Google explores the relationship between privacy and marketing in the digital age. It delves into the challenges facing marketers as they navigate an increasingly complex and nuanced landscape, and provides guidance for how to build trust and respect with consumers. The article is part of...