Mobile app measurement has become increasingly important as businesses continue to invest in their mobile presence. Understanding how users interact with your app is essential to make data-driven decisions for growth and optimization. Google Analytics 4 (GA4) is a game-changing tool that provides deeper insights into user behavior across platforms,...
How to Measure Real-Life Events with Google Analytics Measurement Protocol (UA)
Google Analytics is a powerful tool for measuring and analyzing website traffic and user behavior. However, it can also be used to measure real-life events, such as in-person purchases, phone calls, and even TV ads. This is possible through the use of Google Analytics Measurement Protocol, which allows you to...
A Comprehensive Guide to User Access Management in Google Analytics
Google Analytics is an essential tool for businesses to measure their website's performance, gain insights into user behavior, and make data-driven decisions. However, with multiple team members and stakeholders accessing the platform, ensuring data security and maintaining data accuracy can be challenging. That's where user access management comes into play....
Navigating the Future of Digital Campaign Measurement Post-Cookie Deprecation
As cookies become less reliable, there are a few key changes and challenges that digital marketers should be aware of when it comes to campaign measurement: Limited Attribution - One of the biggest challenges will be the limited ability to attribute conversions to specific campaigns or touchpoints. Without cookies, it...
Unleashing the Power of Google Tag Manager’s Server Side Functionality
Google Tag Manager (GTM) has become an essential tool for web analytics professionals, allowing you to track and manage website performance with ease. But did you know that GTM's server side functionality can enhance your web analytics capabilities even further? Here's everything you need to know about server side tagging...
Google Analytics 4 (GA4) Migration: Common Pitfalls to Avoid
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it has many new features that provide more flexibility and insight into website and app data. GA4 is designed to help businesses track user behavior and better understand how they interact with websites and apps. However, migrating to...