How to Measure Events with Google Analytics 4 (GA4): A Comprehensive Guide

Google Analytics 4 (GA4) is the latest iteration of Google's powerful web analytics platform, designed to help businesses understand their users and optimize their online presence. GA4 introduces a new event-based tracking system, which provides greater flexibility and more detailed insights into user behavior. In this blog post, we'll explore...

Google Analytics 4: Revolutionizing Mobile App Measurement

Mobile app measurement has become increasingly important as businesses continue to invest in their mobile presence. Understanding how users interact with your app is essential to make data-driven decisions for growth and optimization. Google Analytics 4 (GA4) is a game-changing tool that provides deeper insights into user behavior across platforms,...

How to Measure Real-Life Events with Google Analytics Measurement Protocol (UA)

Google Analytics is a powerful tool for measuring and analyzing website traffic and user behavior. However, it can also be used to measure real-life events, such as in-person purchases, phone calls, and even TV ads. This is possible through the use of Google Analytics Measurement Protocol, which allows you to...

A Comprehensive Guide to User Access Management in Google Analytics

Google Analytics is an essential tool for businesses to measure their website's performance, gain insights into user behavior, and make data-driven decisions. However, with multiple team members and stakeholders accessing the platform, ensuring data security and maintaining data accuracy can be challenging. That's where user access management comes into play....

Navigating the Future of Digital Campaign Measurement Post-Cookie Deprecation

As cookies become less reliable, there are a few key changes and challenges that digital marketers should be aware of when it comes to campaign measurement: Limited Attribution - One of the biggest challenges will be the limited ability to attribute conversions to specific campaigns or touchpoints. Without cookies, it...

Unleashing the Power of Google Tag Manager’s Server Side Functionality

Google Tag Manager (GTM) has become an essential tool for web analytics professionals, allowing you to track and manage website performance with ease. But did you know that GTM's server side functionality can enhance your web analytics capabilities even further? Here's everything you need to know about server side tagging...