Google Tag Manager (GTM) is a powerful tool that can help simplify and streamline your web analytics strategy. GTM allows you to add and manage tracking codes, such as Google Analytics and Facebook pixels, without the need for a developer. In this article, we'll explore the advantages of using Google...
Unleashing the Power of Google Tag Manager’s Server Side Functionality
Google Tag Manager (GTM) has become an essential tool for web analytics professionals, allowing you to track and manage website performance with ease. But did you know that GTM's server side functionality can enhance your web analytics capabilities even further? Here's everything you need to know about server side tagging...